Who are you?
What do you do?
Why does it matter?
A brand engagement is a simple exercise with a finite time and cost. It consists of interviewing key stakeholders in your business in order to develop a messaging framework consisting of a primary message and supporting messages.
These messages are used to drive all marketing communications in the creative expression of your brand. They help you tell your story to prospects and customers in a way that differentiates your offering from competitors.
The goal is to create a primary message that accurately describes who you are, what you do, and why it matters, so that prospects and customers can determine whether they need your product or service.
Authenticity is essential. Strong brands accurately reflect the actual experience people have with your business’ people, products, services, and systems.