Comes a time

When you do something long enough, you should get pretty damn good at it. You also probably don’t suffer fools well either.

The marketing business is full of such fools. I should know. I’ve been one at various times – still am from time to time.

But I’ve been doing this long enough to be pretty damn good at it – the work and fool spotting.

Lately it seems like everyone is an idiot. Except of course, me. Well, that can’t be right. Maybe it’s me. Perhaps my experience has jaded my perspective.

But most marketing seems like utter bullshit. No real value in the message. No real message. Just marketing bullshit.

Lots of noise, very little – if any – actual signal.

Which makes your story hard to tell, unless it is the god honest truth – an authentic representation of who you are, what you do, and why it matters. Told in a manner that makes it simple, relevant, and – most important – compelling.

If you can’t articulate such a story, stay home, stay in bed, until you can.

Anything less is noise – marketing bullshit. We don’t need more stinkin’ bullshit.

Sorry, but the time’s come for simple messages. Direct messages.

No bullshit.